Google Launches New Program to Keep Patents Away from NPEs

May 21st, 2015

The US patent landscape is flawed, thanks to the presence of non-practicing entities, or “patent trolls.” But Google is making an impassioned plea to companies looking to keep their intellectual property out of the hands of these patent squatters: name your price and sell it to us.GOOGLE-EU

This month, Google launched the Patent Purchase Promotion, a new marketplace where patent holders are invited to tell Google about patents they’re willing to sell, at a price they themselves have set. As Wired reports, the marketplace, which is open until May 22, will let submitters know whether it’s interested in purchasing their patents by June 26, with most payouts happening by late August.

“Unfortunately, the usual patent marketplace can sometimes be challenging, especially for smaller participants who sometimes end up working with patent trolls,” wrote Allen Lo, Google’s deputy general counsel for patents, in a blog post announcing the program. “Then bad things happen, like lawsuits, lots of wasted effort, and generally bad karma. Rarely does this provide any meaningful benefit to the original patent owner.”

It’s certainly an interesting way to combat NPEs, which have been very successful in drumming up business for themselves by extorting companies both small and large with threats of patent litigation. And as far as Google is concerned, any reasonable purchase price will surely be more cost effective than the looming threat of a nine-figure suit from a patent troll looking to cash in on a broad technology they have hoarded away in their portfolios. Depending on the success of Google’s program, this could set quite the precedent, and may lead to more technology companies setting up similar systems.

Laura Gaze, Senior Marketing Manager, IP Solutions Patents , , ,

World IP Day 2015: Let the Music Play

April 24th, 2015

It was back in 2000 when the World Intellectual Property Organization (WIPO) first designated April 26th as “World IP Day.”

Now, 15 years later, the day marks an annual opportunity to raise awareness for how patents, copyrights, trademarks and designs impact daily life while increasing understanding of how protecting IP rights helps promote creativity and innovation. It’s a chance to celebrate creativity and the contribution made by creators and innovators to the development of societies, and encourage respect for the IP rights of others.

This year, the theme of World IP Day is music and the organization will celebrate the achievements of thousands of singers, songwriters, publishers, producers, arrangers, and engineers from around the world. But with artists often drawing inspiration from others, there can be a thin line between inspiration and sampling, and knowing the difference between the two can spare a ton of headaches.

Just ask Sam Smith, who was just on the losing end of a royalties case against Tom Petty for his hit “Stay With Me.” An uncited sampling, inadvertent or not, can often cost an artist thousands, if not millions, in earnings. And it’s not enough to simply rely on the ear of an engineer or producer to ensure there is no infringement on anyone else’s work.

Recently, I wrote about the true cost of free IP searches in IAM magazine. It’s a warning that artists in the music industry might be wise to heed. Relying on common knowledge, or even a free search through some kind of directory, isn’t going to protect artists and their hard-earned dollars. On World IP Day, the best lesson we can teach is that you get what you pay for when it comes to protecting your assets, and musicians are just as susceptible to a misstep.

Bob Stembridge, Customer Relations Manager, Thomson Reuters Innovation , , , ,

Which Companies are Filing in the Smartphone Security Space?

April 21st, 2015
Which Companies are Filing in the Smartphone Security Space?

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It’s the whisper in the back of the smartphone user’s mind every time they make a call, send a text, or fire off an email: “Who else can see this?”

As it turns out, some phone manufacturers you may not expect are focused on keeping your conversations more secure than the millions of iPhone and Galaxy users around the world.

A recent Thomson Reuters patent analysis finds that categories related to smartphone security has increased 10 fold in the last five years, and manufacturers ZTE Corp and Blackberry – not Apple and Samsung – have been the most active over that span.

Some of the study’s key findings:

  • Security Patents Explode: Patenting in the areas of call monitoring – including eavesdropping, and interception, and protecting the privacy of cellular callers – have increased dramatically in last five years. Only about 100 patents were filed in 2010. That numbers increased to 1,000 in 2014.
  • Unlikely Heroes for Security, with an Asterisk: ZTE Corp (just over 160 patents), and Blackberry (100 patents) rank at the top of the filing list. However, the two company’s inventions are not as highly cited as others in the field. Ericsson (92), Blackberry and Qualcomm (88 each) boast the most highly-cited patents in the field, while LG, AT&T, and Nokia also have more citations than their number of inventions would indicate.

    Which Companies are Filing in the Smartphone Security Space?

    (click to enlarge)

  • Huawei, Samsung Pick Up Their Pace: Another caveat of ZTE and Blackberry’s big numbers: their filing pace has slowed significantly. The bulk of the two companies’ activity came in 2011. Meanwhile, other major handset players –  particularly Huawei and Samsung – have increased their interest. Samsung filed just short of 20 patents in the area between 2013 and 2015, while Huawei saw their holdings jump from less than 15 in 2013 to 40 in 2015.

Can the top phone manufactures catch up? Or will they simply rely on existing patents in the space?

How the market evolves for cell phone security is still very much in flux, and it’s clear from our findings that control of this corner of the industry is up for grabs.

Laura Gaze, Senior Marketing Manager, IP Solutions Patents , , , , , ,

Apple Granted New Face Detection Patent

April 6th, 2015

Apple has been granted 60 patents, including technology that would use depth information for enhanced facial recognition.

The patent, detailed here on Patently Apple, would enhance 2D and 3D computer mapping of human faces. The new tech would make it easier for a computer to recognize if a face exists in a frame, and – if so – provided more accurate recognition.RTRFZYY

“The human face is a dynamic object and has high degree of variability in its appearance, which makes face detection a difficult problem in computer vision,” the site writes.

So does this mean a user may soon be able to unlock their iPhone or pay for a coffee with Apple Pay just by looking at their phone? Maybe, but that might not be all.

With most patents filed, the most obvious application isn’t necessarily the one it will be used for.

Patently Apple says other applications for the patent could include content-based image retrieval, video coding, video conferencing, crowd surveillance, and intelligent human-computer interfaces. In the expanding world of digital surveillance and security, this patent could prove to have a huge impact.

Laura Gaze, Senior Marketing Manager, IP Solutions Patents , , ,

Panasonic is the Latest Tech Giant to Share its Patents

March 31st, 2015

This week, Panasonic announced its plan to offer 50 patents related to the Internet of Things (IoT) for free.

IoT is a term referring to objects embedded with sensors and connected to servers that collect data through the Internet.754483

The move is the latest in companies opening up their patent portfolios to the free market. Toyota recently announced their plans to allow access to their patents related to fuel cell vehicle (FCV) technologies free of charge. Last summer, Tesla Motors set the trend, when Elon Musk penned an article opening the floodgates to the company’s IP.

It begs the questions: why give away this information for free? And what companies may be next?

These firms have taken on this approach in attempt not only to glean some public favor – or simply as an altruistic endeavor –  but also in an effort to grow their specific markets. Presumably, companies like Panasonic and Tesla have a head start in these respective fields, so as the industry grows and evolves, they’ll be more likely to capitalize with a bigger, more fleshed out development.

As this strategy continues to grow, and potentially proves successful, we can look to expect some similarly big plays in expanding fields – such as security, green technology, etc –  to line up to give away their IP to the masses.

Not only will it provide a jolt to the utilization of their technology, but it will open up the inside lane for the bigger players to harness any new developments.

Laura Gaze, Senior Marketing Manager, IP Solutions Patents , , ,

What Can Celebrities Actually Trademark?

March 17th, 2015

“I’m just here so I won’t get fined.”

Seems like a simple enough sentence. But Seattle Seahawks running back Marshawn Lynch, who made the phrase popular during his defiant press conference on Super Bowl media day, is now trying to claim ownership of it.

Lynch, who used the phrase to answer every reporter’s question on the biggest day in the sports media world, has filed a trademark for the phrase, and it’s just the latest in an attempt at celebrities to cash in on some commonplace happenings that have

Katy Perry has filed a trademark for “Left Shark,” a reference to the uncoordinated, dancing plush that flanked her during her Super Bowl halftime performance. And according to Think Progress, Taylor Swift filed for trademarks for a variety of lines from her album 1989, even seemingly banal phrases like “Nice to meet you, where you been?” and “this sick beat.”

It begs the question: What is actually eligible to be trademarked?

The US Patent and Trademark Office has an interesting decision on their hands. If the USPTO does grant these trademarks, it creates an interesting precedent. We’ve already discussed how the Seahawks franchise has tried to trademark something mundane as the number 12, and a phrase, without any kind of context, would be just as difficult to grant. Still, celebrities could make the argument that certain phrases are immediately identifiable with them, and thus, protectable. This is a tough one to call.

Laura Gaze, Senior Marketing Manager, IP Solutions Trademarks , , , , , ,

Apple and Ericsson at War Again

March 13th, 2015

Apple has another patent battle on their hands.

Last week, Ericsson brought suit against the Cupertino giant for reportedly infringing on 41 of its patents that are used in iPhones and iPads.

“Ericsson’s technology and our engineers are behind these patents,” Gustav Brismark, head of the company’s patent strategy, said in an interview. “We’re asking for a fair payment from Apple for using our technology.”

Along with the potential ban on iPad and iPhone imports to the United States, Ericsson said it was also asking for payments for any potential damages caused by Apple’s using its patents without a license.

This isn’t the first time these companies have found themselves in litigation with one another. In January, the two companies sued each other over Apple’s use of a number of Ericsson patents related to wireless technology, so it seems Apple has a new opponent in the never-ending smartphone patent wars.

Ericsson has really gone on the offensive, and their attempt to block US iPhone and iPad imports is a power play. While they may fall short of attaining that goal, they certainly have gotten themselves noticed by both Apple and the market. That right there might be half the battle. Time will tell how this will shake out, but it could have huge ramifications if Ericsson is successful.

Laura Gaze, Senior Marketing Manager, IP Solutions Patents , , , , ,

Uber Faces New Battle: Patent Infringement Claims

February 20th, 2015

Is Uber infringing on a patent? That’s what Sidecar is claiming.

Sidecar is a small rival of Uber, whose founder obtained a patent related to mobile ride hailing way back in 2002. According to Gigaom, the patent, which confers on Sidecar the right to exclude others from using the invention until 2020, includes a drawing that shows a wireless network linking a car and passenger via satellite.

However, some believe Sidecar’s claim does not nearly have enough merit to stop Uber in its tracks.

“This application is really seeking to claim the basic idea of pricing and service, which is a concept Adam Smith discussed 200 years ago. The notion that’s a new idea in this day and age is far-fetched,” said Michael Strapp, a patent lawyer with Goodwin Procter, told Gigaom.

Uber’s earliest patents can be traced back to 2010.

To this point, nothing has been able to derail Uber, but the patent in question could certainly throw a monkey wrench in their business model. Uber’s share of the market is substantial, and they can take similar approaches that social media giant Facebook has in the past (i.e. buying Sidecar and its patent portfolio), or simply go to war in court to gain precedent that their business is infringement-proof. Still, even without a full-fledged taxi war, Uber might need to rely on its hot brand to deflect secondary adopters. It will be interesting to see what path Uber takes.

Laura Gaze, Senior Marketing Manager, IP Solutions Patents , ,

Will Hershey Eat Its Own with Chocolate Litigation?

February 16th, 2015

RTR18VJY_largeLet there be chocolate! Americans have developed a loud, strong rallying cry against a British chocolate embargo, but a licensing agreement has made it all moot.

At issue are the famous British-made Cadbury Eggs, Rolos, Toffee Crisps and Yorkie candy bars, which are imported into the U.S. by a company called Let’s Buy British Imports (LBB).  Last August, Hershey brought a lawsuit against LBB claiming that it was importing products not intended for sale in the U.S. and thus infringing on its trademark and trade dress licensing.

This does not mean the Cadbury brand will disappear completely from American shelves.  Hershey has a licensing agreement to manufacture the chocolate in the U.S. using a slightly different recipe.  The American version has a lower fat content, uses a different type of milk and, according to British chocolate-o-philes, is a far inferior product.

Tea & Sympathy, a New York shop specializing in British goods characterized the difference between the two in a post on its Facebook page:

“Due to legal action by the so-called chocolate maker Hershey’s, we can no longer import the real Cadbury chocolate from England. They want us to sell their dreadful Cadbury approximation but we can’t in good conscience sell you such awful chocolate when we have made our reputation on selling you the yummy real English stuff.”

As many Americans know, Cadbury is most famous in the U.S. for their Creme Eggs, which are released ahead of Easter season. But one has to wonder what kind of impact Hershey’s legal actions will have on their sales. British chocolate fans are emphatic that the American version simply isn’t the same, therefore Hershey may actually be diluting their own ability to move Cadbury product. However, it begs the question: just how discerning is the typical America chocolate egg consumer? Is Cadbury chocolate simply a once-a-year novelty that will sell no matter the fat content? Or will the news of the law suit actually dilute Hershey’s licensed brand? With just a few weeks to go before Easter baskets and chocolate eggs start appearing on shelves, one would think we’re about to find out.

Laura Gaze, Senior Marketing Manager, IP Solutions IP strategy, Trademarks , , ,

The Chinese Prison Escape Plan: Patents

February 11th, 2015

Arrested in China?  Your intellectual property could be a get-out-of-jail-free card.china

In December, we released a study that found China led the world with over 600,000 patent applications,  but raised some questions about the quality of those patents.  A new report from Gizmodo says that is partly due to a government that encourages inventors with everything from cash gifts, tenured jobs at universities, and even early release from prison:

“The unusual policy came to light last month when the Beijing Youth Daily published the results of an undercover investigation into an emerging cottage industry of patent application businesses that cater to an unusual market: Prisoners. Specifically, wealthy prisoners can pay these small businesses anywhere from $1,000 to $10,000 to have inventors’ ideas patented as their own—everything from cigarette holders to geothermal energy innovations.”

The quality of China’s intellectual property is always a point of contention with its critics, whether it’s the nature of utility model patents or the aggressive government incentivization of patenting activity. This new wrinkle will undoubtedly add fuel to that fire. However, one takeaway from China’s extreme methods of gathering IP is the emphasis the government is placing on patents. There will be more to this story and China’s place in the global innovation landscape continues to evolve, but it’s clear that the country is making good on its promise to draw innovation from all corners.

Bob Stembridge, Customer Relations Manager, Thomson Reuters Patents , ,