Dress Matters
How powerful is trade dress? Consider the consumer recognition of the shape of a well-known soft drink bottle, the color scheme of a fast-food restaurant or the distinctive profile of a luxury car radiator. Your product’s distinctive appearance, shape, color scheme, or packaging— its trade dress—can play a powerful role in its market success.
Thomson CompuMark has recently launched its new Trade Dress Search product, which is among the most unique searches in the industry. For those IP attorneys and marketing professionals who want to protect their product design, packaging or labeling, trade dress can be the next step that you take to ensure the success of your brand. We can help you to clear your product shapes, the colors you may use in your branded facilities or packaging that you may want to secure as part of your own distinctive branding. Don’t risk the financial investment before you conduct your trade dress search.