Theme park innovation, anti-terrorism measure, or all of the above? That’s the question on the mind of Disney enthusiasts upon hearing of the news that drones could soon be flying above the Magic Kingdom.
According to the Orlando Sentinel, Disney has filed three patents for unmanned aerial vehicles (UAVs) for entertainment purposes. The report says that Disney’s “Imagineers” have dreamed up new ways to bring The Disney Company’s properties to life with these aircraft usually reserved for military purposes.
“One of the applications is for a multi-drone system that would hold aloft a projection screen for a nighttime display. Such a display would utilize what Disney calls ‘flixels,’ which is an Imagineer word creation for ‘floating pixels,’ according to the background information Disney submitted.
In the second patent application, Disney said ‘the UAVs execute the flight plans to move and to position the flexible projection screens within the display air space,’ according to the patent application abstract. ‘These multiple flexible projection screens, Disney says, would have little wind resistance and offer a surface for reflecting light.’
Laura Gaze, Director, IP Solutions: This is an interesting development in the House of the Mouse. Earlier this year, Walt Disney World rolled out a program called MyMagic+ that takes advantage of RFID technology for everything from their Fast Pass system to room keys to credit card purchases. Now, the use of drones sounds like it will initially be focused on in-park product, but one cannot wonder what other applications they could eventually have, from security monitoring to data collection on guests utilizing the RFID technology. There are endless possibilities to Disney’s use of these UAVs, and it will be interesting to see what manifests out of the pixie dust.