How to Tell Your Client No
When Protecting Your Brands Requires Enforcement and Discretion
While most people in the IP industry can identify with trademark owners whose marks have been infringed, there are a lot of situations where an allegation of infringement should never be made. In fact, there are more and more cases where courts are finding against overly aggressive trademark owners.
Some trademark owners have the “scorched earth theory of enforcement” – the more far reaching and aggressive your protection strategy, the better off your trademark. No one will stand up to someone who is willing to go all the way to court. This is a good strategy, right? Not necessarily.
View the recorded web session to learn best practices on protecting trademark and brand rights and how sometimes, it’s best to tell clients no.