SERION, our industry-leading online trademark research environment, was recently named to IDG’s InfoWorld 100 list. This award celebrates IT projects that use technology in smart, innovative and creative ways to meet business needs.
We designed SERION with direct input from IP professionals to help make it easier for them to clear trademarks and protect brands. It also was critical that we met current technology needs and workflows of our users. The end result has allowed users to work the way they want to work.
We are honored to be recognized by InfoWorld for our work on SERION.
admin Brand Protection, Trademarks Brand Protection, Trademarks
Trademark professionals worldwide have turned their attention to the power of social media and its effects on trademarks and brands. What was once considered to have a benign impact on brands is now a challenge to overcome for many trademark owners.
The challenge for trademark owners in social media environments is not so much brand confusion, but rather in dealing with and being relevant in open, uncontrolled, and unregulated global communication networks where their relevance, reputations, image and statements are subject to immediate and massive commentary and opinion which can have a direct effect on their revenue and longevity.
The meaning of a trademark/brand as a symbol of reputation takes on a whole new meaning in this environment because the control over reputation can easily shift from the brand owner to the consumer/observer/publisher community. Trademark/brand owners are learning that keeping or harder yet, regaining control requires taking an active role in these communities by fully participating as a community member.
Steven Weinberg, an attorney with Cowan, DeBaets, Abrahams & Sheppard LLP, discusses the realities of twitter, Facebook and other social media vehicles that face the trademark industry in the in the July issue of Client Times Online. Read on.
If you would like to subscribe to Thomson CompuMark’s Client Times Online e-newsletter, please contact Victoria Poor, Marketing Communications Manager for Thomson CompuMark.
Victoria Poor, Marketing Communications Manager, Thomson CompuMark Brand Protection, Trademarks Brand Protection, Social Media, Trademarks
When Protecting Your Brands Requires Enforcement and Discretion
While most people in the IP industry can identify with trademark owners whose marks have been infringed, there are a lot of situations where an allegation of infringement should never be made. In fact, there are more and more cases where courts are finding against overly aggressive trademark owners.
Some trademark owners have the “scorched earth theory of enforcement” – the more far reaching and aggressive your protection strategy, the better off your trademark. No one will stand up to someone who is willing to go all the way to court. This is a good strategy, right? Not necessarily.
View the recorded web session to learn best practices on protecting trademark and brand rights and how sometimes, it’s best to tell clients no.
Victoria Poor, Marketing Communications Manager, Thomson CompuMark Brand Protection, Trademarks Brand Protection, Trademarks